Belfast Metropolitan College

Belfast Met is the largest further and Higher Education College in Northern Ireland and one of the largest in the UK.

The Game of Thrones

1 / 15

Slide 1: Slide

TourismFoundation Degree

This lesson contains 15 slides, with interactive quizzes, text slides and 1 video.

Lesson duration is: 20 min

Items in this lesson

Slide 1 - Slide

How much of GoT have you watched?

None

Some

All

Slide 2 - Poll

Slide 3 - Video

Transformed NI

On an economic, cultural and international level, HBO’s blockbuster transformed Northern Ireland. It developed and matured our screen tourism sector through exposure to millions of people across the globe.

Slide 4 - Slide

Economic Impact

Slide 5 - Slide

Spreading the economic benefit

Filming locations

Studio tour

Doors

Glasses

Tapestry

Slide 6 - Slide

The Doors of Thrones

The Doors of Thrones campaign aired over a 10-week period in 2016. It captured the imagination of 126 million people around the world. The short films were viewed 17 million times and the campaign generated coverage worth over £17.5 million.

Slide 7 - Slide

The Glass of Thrones

The Glass of Thrones campaign rolled-out alongside Season 8 in 2019. It reached 87 million people and generated 8 million video views. The earned advertising value equated to £31.7 million.

Slide 8 - Slide

Tapestry

In 2017 the Game of Thrones® Tapestry campaign aired over 8 weeks, coinciding with Season 7. The campaign was seen by 70 million people around the world, generating 33 million video views and coverage worth £20.7 million.

Slide 9 - Slide

visitbelfast.com

Slide 10 - Link

gameofthronestours.com

Slide 11 - Link

What negative impacts can this type of tourism bring?

Slide 12 - Open question

Slide 13 - Slide

Strategies to manage tourism

Dubrovnik will launch a “special traffic regime zone” in its UNESCO-listed Old Town. Permitted taxis from 9,000 to just 700.

“All inhabitants will be allowed to drive in the area, but cars with [foreign license] plates, such as rental cars and taxis, and other vehicles, will not be permitted in the limited traffic zone.

Slide 14 - Slide

Observations - 7.10.24

Visitor and Traffic Management

Interpretation

Customer Skills

Opportunities for upselling

Tour guides/staff

Sustainability

Opportunities to hold events